Slut-shaming Princess Leia or protecting childhood from adult sexuality?

As news spreads that Disney will be adding Leia themed toys to its merchandise, I’m seeing more instances where others have noted how often Leia is shown as a slave in kidworld. Last week, Jezebel posted this:

Why Is Slave Leia the Only Princess Leia Toy Available at Toys”R”Us?

Over the weekend we received a tip from a concerned mother who had come across something very disconcerting while perusing the aisles of Toys R Us. Apparently the only available toy or figurine of the Star Wars character Princess Leia is of her in the “Slave Outfit” from Return of the Jedi. Bikini? Check. Loin cloth? Check. Chain around the neck? Check. And in case you were wondering if it was actually geared towards children, it’s listed for kids ages 4+….This is a perfect and heart-breaking example of how ingrained sexism is in geek culture. It’s not like there’s a Chewbacca toy in a banana hammock

 

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This makes me so mad. It’s so twisted. Taking the heroic Leia, one of the few females in the Star Wars franchise at all, certainly the most famous one, then showing her chained and in a bikini again and again and again.

Yesterday, I posted this picture of a LEGO set I bought for my daughter. I chose it because the salesperson told me it was the only one in the store that includes Leia. I regretted the purchase as soon as I saw this mini-fig. Now, I know to check more carefully.

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I also posted yet another picture of an illustration from Vader’s Little Princess, where the distorted narrative depicts the slave outfit as Leia’s independent, rebellious choice:

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The book has another illustration with the same message:

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I haven’t yet been accused (that I know of) for slut-shaming Princess Leia yesterday, though whenever I complain about toys and media created for little kids where the females are consistently half dressed, commenters often put me in the role of Vader in these illustrations: I’m the one curtailing the independence, rebellion, and freedom of girls.

I’ve written about Polly- Pocket where the whole point of the toy is to dress Polly is various belly baring shirts, mini skirts, hot pants, and bathing suits. Polly is marketed to 4 – 7 year olds.

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Desperate for female superheroes to show my kids, I purchased the DVD set of the Wonder Woman TV series starring Lynda Carter. My 5 year old daughter wanted to know: “Why is she in her underwear?”  Here’s Wonder Woman as a LEGO minifig (not easy to find at a toy store or Target, even half dressed.)

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When Pigtail Pals founder Melissa Wardy dropped her kids off at school, they were walking behind a first grader with a Winx backpack:

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On her blog, Wardy writes:

Try this test: If the image can be lifted from the child’s toy/backpack/t-shirt and placed on the billboard for a strip club and not look out of place, then things are seriously fucked.

I’m not saying that 4 year old kids know what being half naked has to do with adult sexuality, but these repeated images teach all children that it’s normal to sexualize girls. Sexualization is very different from sexuality. In her best-selling book, Cinderella Ate My Daughter, Peggy Orenstein quotes Stephen Hinshaw from his book The Triple Bind:

“Girls pushed to be sexy too soon can’t really understand what they’re doing…they may never learn to connect their performance to erotic feelings or intimacy. They learn how to act desirable, but not to desire, undermining, rather than promoting, healthy sexuality.

In short: sexualization is performance; it’s all about being desirable to others. Sexuality is understanding and connecting to your own desire.

At the reading, Orenstein shared this passage from Cinderella Ate My Daughter:

Let me be clear here: I object– strenuously– to the sexualization of girls but not necessarily to girls having sex. I expect and want my daughter to have a healthy, joyous erotic life before marriage. Long, long, long before marriage. I do, however, want her to understand why she’s doing it: not for someone else’s enjoyment, not to keep a boyfriend from leaving, not because everyone else is. I want her to explore and understand her body’s responses, her own pleasure, her own desire. I want her to be able to express her needs in a relationship, to say no when she needs to, to value reciprocity, and to experience true intimacy. The virgin/ whore cycle of the pop princesses, like so much of the girlie girl culture, pushes in the opposite direction, encouraging girls to view self-objectification as a feminist rite of passage.

 

That last sentence is again, exactly how Leia is presented in Vader’s Little Princess.

Older girls and women can choose to wear a bikini, or a even chain around their necks if they want, but girls and women should not feel like they have to be “attractive” to men all the time, 24 hours a day. Or even 12 hours a day. Or 6. Or any hours at all. Nor should they feel like they have to be attractive to all men. It’s this kind of fucked up mentality– be attractive to all men, all the time, that leads to men feeling entitled to women’s bodies. I could go on here about the legal ramifications of this as far reproductive rights, coverage for contraception etc, but that’s another post. The point of this one is that 4 year old girls should not be trained that it’s completely normal to be half naked most of the time. The females in kidworld  should not be constantly baring their bellies. Please stop selling kids toys and media where females are half dressed. Parents, please stop buying these kinds of toys for your children. They set a dangerous precedent. That’s no slut-shaming but protecting childhood from adult sexuality.

I’d like to collect some images of Princess Leia here that you all think would be good for Disney to base its merchandise on. Here’s a couple to start:

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More great posts on this issue from around the web:

Why Representations of Women and Girls Can’t Be Slut-Shamed

‘Slut-Shaming’ Has Been Tossed Around So Much, It’s Lost All Meaning

When Do We Allow Our Girls To Partake in Commercialized Sexualization?

 

 

 

 

 

Dear Stride Rite, until you stop gender stereotyping, we’re through

Dear Stride Rite,

Today, I walked by your store on California Street in San Francisco, and I was saddened by how differently you market shoes to girls and boys. What’s with your gender stereotyping? I don’t get it. Aren’t girls and boys feet pretty similar? Don’t all kids need shoes where they can be active? Please tell me why Stride Rite markets shoes to little kids as if girls and boys are completely different species. As author Rebecca Hains writes, according to Stride Rite, girls are pretty and boys are active. This kind of gender stereotyping limits all kids.

Here’s the huge poster selling shoes to girls in the window of the San Francisco store.

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According to Stride Rite, girls like pink, purple, sparkles, and princesses.

Here’s your poster selling shoes to boys.

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Boys are powerful. They like orange, blue, red, yellow, and black.

The shoes displayed below the girl poster are also– surprise, surprise– pink, purple and sparkly. The shoes displayed below the boy poster feature Spider-Man and Captain America shoes.

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Where are the female superheroes at Stride Rite? Not on the socks you sell. Those are my daughter’s hands in the picture. She was looking for Wonder Woman.

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Apparently, Wonder Woman isn’t one of the world’s greatest superheroes. Isn’t she a member of the Justice League? Where’d she go? What about Black Widow? Why has she gone missing from the Avengers Assemble? And while we’re looking for MIA powerful females, where’s Leia with her lightsaber? Why isn’t she part of the Stride Rite Star Wars shoes marketing plan?

Here are my three daughters ages 4, 7, and 10 wearing Stride Rite shoes.

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Unfortunately, we will no longer be shopping at Stride Rite.The way you guide girls to one side of your store and boys to the other is manipulative and destructive. My youngest child chose her orange shoes from the “boy” side, but every year, my kids get more influenced by marketing such as yours. Their choices become more limited as they repeatedly see that girls are supposed to be so radically different than boys, only wear certain colors, and behave in a certain “feminine” way. For as long as I can, I hope to protect my kids from learning that boys are valued for what they do, while girls are valued for how they appear. That means not shopping at Stride Rite.

Sincerely,

Margot Magowan

Please go to Stride Rite’s Facebook page to tell them to stop gender stereotyping.

Update: On Reel Girl’s Facebook page, Lizards and Lullabies posted this email just received from Stride Rite. Guess they’re working hard to snag back to school shoppers. Makes sense, that’s why my family went shoe shopping.

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I couldn’t click on the commercial link so I went to You Tube. Ugh, it’s really awful.  As one commenter Tweets:

wish like a princess? They’ve found a way to make a princess EVEN MORE passive!

Here’s the ad:

Update: This comment, posted on Pigtail Pals Facebook page, makes me so frustrated. Diana got way more than a confused look from the sales associate when her daughter dared to step beyond gender limits at Stride Rite:


“We just went into a Stride Rite store for my 4yo daughter and she was drawn to the “boys” side with the Spider Man shoes. The sales associate actually stopped her and said “Oh honey, those are for boys. Let’s get you something prettier over here.”
I told the sales associate that she was free to pick a shoe from whatever side she wanted and that pretty wasn’t defined by pink, purple and glitter, nor was it the only quality we wanted in a sneaker.
We walked out with Spider Man sneakers that light up and are awesome. I did mention to the woman that while we appreciated her friendliness, we did not appreciate her gender stereotyping and making my daughter feel like she shouldn’t be excited about black, red and blue shoes with eyes that light up.”

 

And one more thing, while I’m here. All that “pretty,” shiny stuff on girl’s shoes gets scuffed up and falls off pretty fast. When it does, parents are likely to buy kids new shoes, which is great for business and also, creating lifetime consumers. Check out this post: Are girl’s shoes designed to disintegrate?