“As of today, Disney has quietly pulled the 2D image of Merida from its website, replacing it with the original Pixar version. Perhaps we’ll be spared an onslaught of sexy Merida merchandise yet.”
YAY! Check out the link, it’s true! BRAVE Merida is back.
I guess Disney was right to be so terrified of creating a strong, BRAVE, female protagonist (along with Pixar studios which hadn’t had ANY female protags before “Brave.”) It looks like Merida could be turning Disney’s franchise on it’s head. That’s pretty damn heroic.
Another mistake Disney made with “Brave?” They hired a female director. They fired her, but it was too late. Brenda Chapman wrote “Brave” based on her daughter. She was furious with the character’s transformation and wrote publicly about Disney’s terrible mistake.
Of the debacle Hains writes:
That’s right: Although Merida was created by a woman as a role model for girls, the male-dominated consumer product division at Disney has ignored the character’s intended benefits for young girls, sexualizing her for profit. Compared with her film counterpart, this new Merida is slimmer and bustier. She wears makeup, and her hair’s characteristic wildness is gone: It has been volumized and restyled with a texture more traditionally “pretty.” Furthermore, she is missing her signature bow, arrow, and quiver; instead, she wears a fashionable sash around her sparkly, off-the-shoulder gown. (As Peggy Orenstein noted when she broke the news of the redesign, “Moms tell me all the time that their preschool daughters are pitching fits and destroying their t-shirts because ‘princesses don’t cover their shoulders.’” I’ve heard the same from parents, as well.)
Is the sexualized image of Merida gone for good? Has Disney learned a lesson? Or will that lesson be: No more strong female characters leading a film! No more female directors writing about their daughters! Keep the females weak and quiet!
It’s up to you. This could be a turning point. Parents, please use your voice and your wallet to keep strong, heroic females showing up in narratives and images marketed to your kids. Right now, girls are missing from children’s media and when they do appear, they’re sexualized. This is normal. Not healthy, but tragically, perfectly normal.
Yesterday, Melissa Wardy posted this image on her Pigtail Pals Facebook page, reminding us Merida’s new image was not created in a vacuum.
Objectifying and sexualizing girls is dangerous. A first step to abuse is always dehumanizing the victim. Propaganda, in the form of images and narratives, effectively dehumanizes on a mass scale.
Images/ narratives of Jews circa 1938
Africans circa 1931
Females circa 2013
It’s easy to look back on history and wonder: How did people ever put up with that? I’d never buy into it, not to mention expose my child to it. But what are you participating in right now that is completely accepted, not to mention celebrated, by our culture?
Be part of the solution. Demand narratives with strong female characters for your kids.
Update: New Merida may be off Disney’s site but she’s showing up all over the place including Target. Below is Target’s web page. It’s shameful and dangerous that Disney sexualizes girls.