I know you probably think I’ve gone over the deep end with all the vitriol I’ve expressed towards M & Ms for presenting its female characters as a high heeled, kissy-lipped minority.

But the problem here is that this same old image and narrative is everywhere in kidworld. Whose kids eat Goldfish? Here’s our package:

There it is again: Brooke, the Minority Feisty.

And kids cereal? Even Raj of “Big Bang Theory.” Raj said he’d done the research and there are no female cereal box characters at all.

What happens to kids when they grow up saturated in a world where everywhere they look, girls go missing?