Check out this post from a customer on M & Ms’ FB page:
I’m sorry, but I’m confused… Yesterday I received an e-mail from you stating that you could not print my message of “Effing Luv U” on my personalized order for a Valentine’s gift for my husband due to the “family-nature of your brand.” But the family-nature of your brand supports advertisement such as this!? MY order was for my husband only, not an advertisement for millions to see.
An adult woman is not permitted to send a sexually suggestive message to her husband, but this ad is appropriate for the ‘family-nature’ of the M & Ms brand?
M&Ms’ hypocrisy reminds me of Miss America contestants getting punished when nude photographs are discovered, public breast-feeding banned as obscene, or Howard Stern complaining about Lena Dunham’s nudity on “Girls.” Sexuality is widely accepted in our culture in specific and contrived ways that are often degrading to women. Selling gender stereotypes to kids is what a “family-brand” should refuse to do.
If you’re going to argue that kids aren’t the market, children are attracted to animation. You can debate whether that’s natural, conditioning, or a mix of both, but anyone who has a child knows her eyes go to cartoon characters like a magnet. That’s why the U.S. government banned Joe Camel.
If a company is going to use cartoon characters to sell products, not to mention a self-described “family brand” whose product is candy, it shouldn’t promote sexism in its advertising.That’s bad for kids. This mom won’t be buying any more M & Ms. I hope you join me.
Please Tweet or go to M &Ms Facebook page #NotBuyingIt