Superhero chicklit? Lipstick covers infiltrate comics

The horrific epidemic in the publishing world of mutating great female writers (like Virgina Woolf and Sylvia Plath) and great heroines (like Anne of Green Gables) into “chick lit” as a desperate attempt to attract female readers is infecting Marvel and DC Comics. reports:

Today, Marvel Entertainment announced a new partnership with Hyperion Books — like Marvel, a Disney subsidiary — to publish The She-Hulk Diaries and Rogue Touch, two novels described as featuring ‘strong, smart heroines seeking happiness and love while battling cosmic evil.’ Yes, it’s time for superhero chick-lit.

Here’s the art Wired used in its post:


When I saw this, I wondered if Wired created the image as a parody. Then I saw the same art on a USA Today post, and the photo is credited to Hyperion/ Marvel. Also, notice any similarity between the She-Hulk art and the new 50th anniversary cover of The Bell Jar?


That’s right, if you want to sell to women, put make-up on the cover. That’s what we girls care about. Looks like a compelling read full of complex characters and exciting drama!

Wired reports:

The move could potentially be part of a response to the realization that Marvel had no female-led comics as of this time last year

Huh? Who “realized” there were no females? How did that great epiphany happen? (I can’t wait for everyone to “realize” that girls have gone missing from children’s movies.) Was it a Marvel insight? They were all in a meeting and one of the artists slapped his hand to his forehead, shouting, “Whoa dudes, we forgot the women!”

Baffled, I went to that link to see if I could find out more. The report is  actually dated Dec 8, 2011:

Both Marvel and DC Comics have been at the center of concerns and controversies recently regarding women in comics, both in terms of the way they are represented on the page and in the offices of the Big Two comics publishers.


While DC Comics has quite a few ongoing titles devoted to female characters (Batgirl, Batwoman, Birds of Prey, Catwoman Wonder Woman, Supergirl, Voodoo), there are very few women actually involved in creating them, an issue that has infused criticism of the company’s relaunch since the beginning, and was recently compounded by the news that writer Gail Simone is leaving Firestorm.


This post made me wonder what it feels like to be a female artist at Marvel or DC and marvel (ha ha) at how challenging it must be for women to get their own narratives out on the page in that kind of environment. It’s already risky for any artist to put her vision out in the world. Can you imagine trying to achieve that there? Talk about the opposite of support.

ComicsAlliance goes on:

Marvel Comics, meanwhile, seems to have the opposite problem; with the recent cancellation of X-23, there are no female-led ongoings in the Marvel Universe (with the possible exception of the 12-issue miniseries The Fearless) but significantly more women working in creative and editorial roles. The two companies illustrate two different but interrelated problems: the lack of women playing major roles in the comics, and the lack of women playing major roles in creating them. While neither situation is ideal, what are the implications of both problems, and which has a bigger impact on the comics that are created or the audience they reach?


I don’t see these as “opposite problems,” or even “different” or “interrelated.”
Here’s the problem in a nutshell. Marvel and DC, are you listening because right now, I’m going to save you millions of dollars in consulting fees and identify the root of your problem for you in just 4 words: NO WOMEN IN POWER. Every time you make a hire, think up a character, or draw an image, ask yourself this simple question: woman in power, yes or no? FYI, this image would be a no.

Thank you to Cynthia Rodgers, AKA Theamat for the link to the Wired story. I’ll leave you with Theamat’s drawing of Reel Girl.





Anne of Green Gables gets a blonde makeover

WTF? I just posted about the offensive chicklit makeover for Plath’s Bell Jar that I saw on Jezebel and didn’t realize, it was only the beginning! They are fucking with the great heroines of YA who we already don’t have enough of. How can they go back and mess up those we love just in time for our children to read about them? Publishers gave Anne of Green Gables a blonde makeover.


Thankfully, here’s my nine year old daughter’s edition, bought last year and waiting for her on the bookshelf:


This is Anne! Looking out of the window, thinking, wondering about the world! Not smiling coyly for some invisible admirer (my daughter?) The edition above is illustrated by the amazing Lauren Child of Charlie and Lola fame. Child also illustrated our edition of Pippi Longstocking.

How could they do this to Anne?

As Jezebel writes, the publisher chooses “to ignore that Anne had red hair—which was such an important part of the book. She had red fucking hair!”

Sadly, we’re not done yet with this retroactive sexism. Now, for Virginia Woolf:


Sorry, even that Rosa Parks stamp can’t make me feel better about this travesty.