It’s photo day at my kid’s school, and if I pay a little more, my daughter gets treated like a supermodel!

If I order “Basic Retouching,” her face comes back to me blemish free. For even more perfection in my first grader’s portrait, I can buy “Premium Retouching” which  “whitens teeth, evens skin tone, removes blemishes, scars, and flyaway hair.” Think that includes replacing lost teeth?

Unfortunately, Lifetouch, no matter how much airbrushing you offer us parents, you can’t get past those cheesey backgrounds and fake smiles. Even skin tone is the least of your challenges. In fact, your best quality is how you regularly and consistently document the humiliation of picture day. We’d all be better off if you stopped trying to get more money out of us and just let kids be kids, flyaway hair and all.