Coming to your daughters this August from Hasbro, Equestria Girl. First the Tooth Fairy, now this. Can our kids choices possibly get any more homogenized?
“Equestria Girls,” dolls that are pony-girl hybrids (think “goth” Barbies with blue or green skin and a colorful ponytail) along with a special DVD to be released in August. Per a press release, the humanized figures are supposed to represent My Little Pony characters as teenage girls in high school.
The release goes on to describe these characters with words like “glamour,” “stylish,” “ultra-chic,” and it is noted that each doll features her own signature “cutie splash,” an individual design that is similar to the “cutie mark” on her pony alter ego.
The new property will get the red-carpet treatment when it premieres as a full-length animated feature at the Los Angeles Film Festival in June. The movie, created by Hasbro Studios, the company’s production division, will then be released in more than 200 theaters nationwide; its trailer will start appearing in theaters on Wednesday.
There will also be a television debut on the Hub network. Do you see how narratives on movies and TV sell products? Are, in fact, created to sell products? Do you see how important it is for girls and boys to see narratives featuring strong, female protagonists?
What really sucks about Equestria Girl is that the “My Little Pony” TV show, while relegated to the Pink Ghetto, features 6 female protags who often get adventurous and exciting storylines. The ultra-skinny, micro-mini clad Equestria Girl above is based on Rainbow Dash. She looks like this.
On the current show, Rainbow Dash is a jock/ athlete and the fastest flyer in Equestria. My Little Pony fan Kya writes on Reel Girl’s Facebook page, “I feel like if the show’s characters were real they’d be just as horrified to see what they’ve been made into as we are!”
Peggy Orenstein’s reaction, emailed to the HuffPo:
It’s up to parents and those who give a hang about girls actual development and well-being to say absolutely neigh. You want a sexualized, self-objectifying girl? Give her sexualized, objectified dolls. You don’t? Have some conversations with the other parents in your community about the potential impact of self-sexualization and self-objectification on girls’ development — including negative body image, eating disorders, depression, low self-esteem, poor sexual choices, etc. — and choose from the many other toy options that are rising up in response to this inappropriate trend.
Seriously, come on parents! Stop buying into this shit. Speak out against the sexualization of kids. It’s dangerous.
Reel Girl rates Equestria Girl toys ***SSS*** for major gender stereotyping.