I’ve gotten all kinds of negative comments in response to my post that the viral Goldie Blox ad is selling a message that’s different than its product. Here’s one that a commenter writes is from Goldie Blox. I don’t know if the Goldie Blox comment quoted is in response to my blog or another one.
“And here is GoldieBlox’s response to the backlash: “Yes, we’ve seen this blog post, and the author raises a lot of great points. We’re sorry she feels that Goldie’s a waste of money, but totally understand where she’s coming from.We don’t have a problem with princesses being AN option, as long as they aren’t the ONLY option. Many girls really enjoy princesses, ballet, and pink, and there’s nothing wrong with that! STEM fields denigrate femininity enough as is; girls who enjoy girly stuff are just as capable of building a catapult and launching their younger siblings into the next yard as girls who don’t enjoy girly stuff.As for the toy itself, sure, it’s a “princess toy” in that there is a princess in it. In Goldieblox and the Parade Float, Ruby, Goldie’s best friend, teaches her friends that creativity and friendship matter more than any pageant. We think that’s a pretty good lesson for any kid.”
*STEM FIELDS DENIGRATE FEMININITY ENOUGH AS IS*”
First of all, who says pink and princess is feminine? Do you realize how many assumptions you have to buy into to even make that argument? Pink wasn’t even a “girl” color until the last century. It was a boy color, a version of red. Blue, in honor of the Virgin Mary, was considered a girl color. Children weren’t even color-coded before the early twentieth century. Before that, babies wore white, because to get clothing clean, it had to be boiled. Take a look at President Roosevelt.
The fact that we all think, including our poor kids, that pink is coded in female genes and a “girl” color shows the incredible influence of marketing in 2013.
Anita Sarkeesian highlights our 2013 gender assumptions in her “Ms. Male” video. Here’s how Ms. Pac-Man looks in games our children play. Nice and feminine,” right?
Because we live in a strongly male-identified society the idea of a Pac-Woman as the “unmarked” default and a Mr. Pac-Woman as the deviation “marked” with masculinizing gender signifiers feels strange and downright absurd. Meanwhile Pac-man and the deviation Ms. Pac-Man seems completely normal in our current cultural context.
Here’s how the game might look if male characters were always on the periphery.
As far as a princess friend being “an option,” I did think when I saw and supported the Kickstarter campaign, and again, maybe I was wrong in my assumption, but I believed that Goldie Blox, itself, was providing the other options. I thought Goldie Blox was the other option! Goldie Blox sells itself as “disrupting the pink aisle,” not to mention the message in the viral ad. The market is completely saturated with princesses who wear puffy dresses and compete in pageants, to the point that toys who were not princesses, like Dora or Strawberry Shortcake, get princessy makeovers.
Here’s another comment on Reel Girl’s Facebook page from the same person as the one above.
It’s a real pity that it has come to this, but I can’t stand for this aggression that you are exhibiting to Goldieblox and anyone who dare to utter “princess”. Princesses are Queens in training – getting ready to one day rule the world.
It is sad that you are using your influence to attack people and products who are technically on your side of the girl empowerment movement. The only way change can be made is through co-operation and support. You are not an example of that. I would wish you “good luck”, but really I don’t. Divisive people are not good people to have in the Feminist movement. I hope one day you will learn the tolerance you so vehemently demand.
The issue is not that I condemn anyone “who dare utter princess.” I recommend princess narratives on Reel Girl including “Brave” and “A Little Princess.” The Middle Grade book I am writing has a princess protagonist in that she is heir to the throne. Here’s a princess narrative, “Child of Light” by Ubisoft, a role playing game due for release in 2014, that gives me chills,.
The Goldie Blox princess, her image and story, leave me cold.
Other commenters write Goldie, herself, is not the princess, she’s just friends with the princess who she is trying to help to win the pageant. Again, that narrative doesn’t excite my imagination or appeal to me. If it appeals to you, go ahead and buy the toy.