Lego now has a Lego Club Girls Magazine, which according to a mom whose kids are members, is the only place where Lego will feature pictures that girls send in of themselves with their “builds.” They no longer plan to put pictures of girls in their other magazine, which is both the defacto “boy magazine,” but will continue to be called the Lego Club Jr. Magazine. This segregates girls’ play. Boys should see girls building, and girls should see boys building. For boys, the one place where they might have previously seen girls in official Lego marketing, is now a boys-only space.
Tell me what you know.
Update: From the comments I’ve gotten here and on FB, it seems to me– and this is a guess– that Lego is in the process of deciding, Look at the comments and see what you think. Here is the comment I got back from LEGO on its FB page:
FROM LEGO: Hi Reel Girl! The pages in the magazines displaying children’s builds will feature pictures from girls and boys in both magazines. Thanks for clarifying with us! 🙂
I left LEGO more questions clarifying the clarifying. Will there be girls in Lego Jr Club? Why 2 magazines? Are you going for pretty much equal representation of genders in each or is your goal to primarily have boys reading one and girls reading the other?