Hotel Transylvania opens today. What’s wrong with this poster?
That’s right, the usual skewed gender ratio that puts females in the minority. Here we have 6 male characters and 2 females. One female in– surprise, surprise– pink!
Check out this giant promo I walked by in a mall in San Francisco this morning. I count 7:1
If all goes right for me, I actually plan to be sitting in a theater, watching this film in one hour, and maybe, just maybe, I’ll be eating my words and females will fare well in this film. After all, the synopsis reads that the Vampire Dad wants to give his daughter the birthday of her life because she’s turning 118. But I fear that the vampire daughter will not be the star of this movie. One obvious clue is that she’s not front and center in the poster, her dad scores that prime real estate. I worry that males will radically outnumber females in crowd scenes and spoken lines, and that the vampire daughter will be limited to the role of Minority Feisty.
The Minority Feisty refers to how Hollywood represents females, who are half of the kid population, as a minority. But a feisty minority! Isn’t that great?
Parents can point to examples of a powerful female but the power structure is never threatened because there are so few of her. I used to call her the Token Feisty, but that’s not really fair because there can be two or even three of her. The important thing is that, proportionally, she is outnumbered by males. The Minority Feisty’s job is to limit female power in a way that never threatens the power structure. That number seems to be, not only in Hollywood, but across all professions, about 16%.
I’ve got to go now or I’ll miss the movie.