Girls Gone Missing From Kids Movies in 2012: ‘The Lorax’

The first kids’ movie posters of 2012 have descended on the Bay Area. “The Lorax” is now pictured on buses all over town.

I’ve seen this one as well, for a game derived from the movie, mostly by bus stops:

If you Google the poster, a few come up showing the token “feisty” female voiced by Taylor Swift, but I have yet to actually see this poster anywhere in San Francisco. Please let me know if you see a poster with the female character from ‘The Lorax’ anywhere in SF, or your city/ town and send me a photo.

The other main character in this movie besides the Lorax himself (played by Danny Devito) is Ted (played by Zac Efron) who goes on a quest to please the girl he’s infatuated with. Here’s the synopsis from imdb.com:

A 12-year-old boy searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Here’s the description on Wikipedia:

Taylor Swift has also been cast as Audrey, Ted’s romantic interest.

So this young, little kids get to go to the theater to see the boy playing the starring role; the girl in the supporting one as the love interest.

“The Lorax” also has an ugly woman joke in the preview. You can watch that here.

Click here to see Girls Gone Missing From Movie Posters in 2011.

Click here to see stats on the lack of girls in kids films from the Geena Davis Institute on Gender and Media.

4 thoughts on “Girls Gone Missing From Kids Movies in 2012: ‘The Lorax’

  1. Isn’t it a little soon to tell if girls have gone missing in 2012′s movies? Let’s wait a few more movies to come, because it’s ok to have stories with boys as leads, too.

    • Hi Aninha,

      I’m going to keep track this year as movies come out. With the Lorax, there is a female character in the movie, but she is not shown in the posters. I do see your point and agree in a perfect world, it would be absolutely fine to have stories with males leads, multiple males, and mostly male casts; its the dominance that is so upsetting. I am pretty sure she will be seeing the missing females again in 2012 but perhaps you’re right and I shouldn’t be so cynical.

      MM

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