The horrific epidemic in the publishing world of mutating great female writers (like Virgina Woolf and Sylvia Plath) and great heroines (like Anne of Green Gables) into “chick lit” as a desperate attempt to attract female readers is infecting Marvel and DC Comics.
Today, Marvel Entertainment announced a new partnership with Hyperion Books — like Marvel, a Disney subsidiary — to publish The She-Hulk Diaries and Rogue Touch, two novels described as featuring ‘strong, smart heroines seeking happiness and love while battling cosmic evil.’ Yes, it’s time for superhero chick-lit.
Here’s the art Wired used in its post:
When I saw this, I wondered if Wired created the image as a parody. Then I saw the same art on a USA Today post, and the photo is credited to Hyperion/ Marvel. Also, notice any similarity between the She-Hulk art and the new 50th anniversary cover of The Bell Jar?
That’s right, if you want to sell to women, put make-up on the cover. That’s what we girls care about. Looks like a compelling read full of complex characters and exciting drama!
The move could potentially be part of a response to the realization that Marvel had no female-led comics as of this time last year…
Huh? Who “realized” there were no females? How did that great epiphany happen? (I can’t wait for everyone to “realize” that girls have gone missing from children’s movies.) Was it a Marvel insight? They were all in a meeting and one of the artists slapped his hand to his forehead, shouting, “Whoa dudes, we forgot the women!”
Baffled, I went to that link to see if I could find out more. The ComicsAlliance.com report is actually dated Dec 8, 2011:
Both Marvel and DC Comics have been at the center of concerns and controversies recently regarding women in comics, both in terms of the way they are represented on the page and in the offices of the Big Two comics publishers.
While DC Comics has quite a few ongoing titles devoted to female characters (Batgirl, Batwoman, Birds of Prey, Catwoman Wonder Woman, Supergirl, Voodoo), there are very few women actually involved in creating them, an issue that has infused criticism of the company’s relaunch since the beginning, and was recently compounded by the news that writer Gail Simone is leaving Firestorm.
This post made me wonder what it feels like to be a female artist at Marvel or DC and marvel (ha ha) at how challenging it must be for women to get their own narratives out on the page in that kind of environment. It’s already risky for any artist to put her vision out in the world. Can you imagine trying to achieve that there? Talk about the opposite of support.
ComicsAlliance goes on:
Marvel Comics, meanwhile, seems to have the opposite problem; with the recent cancellation of X-23, there are no female-led ongoings in the Marvel Universe (with the possible exception of the 12-issue miniseries The Fearless) but significantly more women working in creative and editorial roles. The two companies illustrate two different but interrelated problems: the lack of women playing major roles in the comics, and the lack of women playing major roles in creating them. While neither situation is ideal, what are the implications of both problems, and which has a bigger impact on the comics that are created or the audience they reach?
Thank you to Cynthia Rodgers, AKA Theamat for the link to the Wired story. I’ll leave you with Theamat’s drawing of Reel Girl.