Why is Weasley’s Wizard Wheezes magical store as sexist as Target? #NotBuyingIt

In Half-Blood Prince, the sixth book in the Harry Potter series, Ron’s twin brothers, Fred and George Weasley, open a magic store.


I’ve been waiting to get in this store for five books. Its creation is the life dream of the Weasley twins, and Harry even gave them his galleon winnings from the TriWizard Tournament so Fred and George would have the funds to open it. I was so excited to finally enter Weasley’s Wizard Wheezes at the beginning of Book #6 along with Harry, Ginny, Hermione, and Ron. What a major disappointment. I was so bummed. Let’s just say this is not the store Margot Weasley would’ve come up with. Here’s the passage.

“Haven’t you girls found our special WonderWitch products yet,” asked Fred. “Follow me, ladies….”

Near the window was an array of violently pink products around which a cluster of excited girls was giggling enthusiastically. Hermione and Ginny both hung back, looking wary.

“There you go, said Fred proudly, “Best range of love potions you’ll find anywhere.

Ginny raised an eyebrow skeptically: “Do they work?” she asked.

“Certainly they work, for up to twenty-four hours at a time depending on the weight of the boy in question–”

“–and the attractiveness of the girl,” said George, reappearing suddenly at their side. “But we’re not selling them to our sister,” he added, becoming suddenly stern, “not when she’s already got about five boys on the go from what we’ve–”

“Whatever you heard from Ron is a big, fat lie,” said Ginny calmly, leaning forward to take  a small pink pot of the shelf. “What’s this?”

“Guaranteed ten second pimple vanisher,” said Fred….

“What are those?”

She was pointing at a number of round balls of fluff in shades of pink and purple, all rolling around at the bottom of the cage and emitting high pitched squeaks…

“They’re really cute!”

“They’re fairly cuddly, yes.”

Pink, love potions, pimple cream, cute, and cuddly stuff for girls? Why is the girl section segregated out at all? Pink wasn’t even a “girl” color a hundred years ago, so why does it dominate marketing strategy in Diagon Alley? Why, in the magical world, for goodness sake, is a store selling products to kids as gender segregated as a Target in California? Don’t wizards get pimples? Is the point that guys just won’t care if they have a break out? They don’t need to be “attractive,” the efficacy of their love potion doesn’t depend on that?

At least Hermione and Ginny seem skeptical, right? They hang back, the products are “violently” pink. But why do the cool girls have to be the exception, different from the rest of their pathetic gender? The other females are shown in “excited” cluster, “giggling enthusiastically.” Ginny ends up joining the crowd, anyway, seduced by a cute, fluffy thing.

Why do my kids have to read gender cliches in a series as imaginative as Harry Potter? In the imaginary world, anything is possible: animals talk, kids fly, unicorns prance around. Can’t we show children a magical land where girls and boys are treated equally? Is that so hard? Why do we have to bring stereotypes to fantasy land?

I’m on Book 7 now, and I’ve got to write: If Harry Potter, a series with a male protagonist, titled for that male, where the author was told by her publisher to use initials to hide her gender, is considered feminist because a third of the characters in power positions are female, we have a long way to go before achieving gender equality in the fantasy world.



Disney destroys Brave’s Merida with sexy makeover #NotBuyingIt

From the Mary Sue:

“On May 11th Brave‘s Merida will be officially crowned as the 11th Disney Princess, the impact of which is that Disney will be selling more stuff with her on it, I guess? Anyway. Along with the “coronation ceremony,” to be held at Walt Disney World, Merida’s gotten a new redesign…”

A great summary from Toward the Stars:


Here’s one of my favorite pre-botox, pre-makeover Merida expressions.


Pithy analysis from Peggy Orenstein on the eventual fate of way too many of Disney’s female characters:

Because, in the end, it wasn’t about being brave after all. It was about being pretty…I’m especially creeped out by Belle who appears to have had major surgery… In addition to everything else, they’re pushing the brown girls slowly but surely to the edges…

I’ve always said that it’s not about the movies. It’s about the bait-and-switch that happens in the merchandise, and the way the characters have evolved and proliferated off-screen. Maybe the problem is partly that these characters are designed in Hollywood, where real women are altering their appearance so regularly that animators, and certainly studio execs, think it’s normal.

The disease of homogeneous, anorexic, botoxed, generic females has spread worldwide, through these kinds of images. Did you see the Reddit story about the Korean beauty queens: “Has plastic surgery made these beauty queens all look the same? Koreans complain about pageant clones.” Talk about creepy.


One commenter wrote:

‘The surgery takes away their individuality and uniqueness and its sad. Most are beautiful without it but telling them that their Korean ethnic features are in fact lovely is as effective as screaming at a brick wall.

‘They wont believe you because they’ve been brainwashed to think westernization of their features is superior, I don’t think they want to look white, but a mix of white and Asian and definitely less Korean.’

This is how one “beauty” queen describes herself:

The student revealed her plastic surgery secret after photos emerged of her looking very different at school, but she said she hadn’t misled anyone.

But she defended her crown telling the Korean media: ‘I never said I was born beautiful.’


So sad because this generic look has absolutely nothing to do with “beauty” and everything to do with power, Westernization, capitalism, and status. TV host Stephen Colbert explained it well when he jokingly asked teen writer/ phenom Tavi Gevinson: “But if girls feel good about themselves, how will we sell them things they don’t need?”

How indeed? I was a huge Merida fan, as were my kids, and I bought my three young daughters several figures, books, and posters featuring her because she was cool. Here’s a framed poster over my four year old daughter’s bed so she can see her when she goes to sleep at night, along with her favorite Merida book.


Like Merida, my daughter, Rose, has wild, curly hair that she hates to have brushed.


I hope my daughter never feels that she has to look generic and homogeneous in order to be “beautiful.” I hope she always knows that her beauty comes from her spirit. That’s not some meaningless cliche. There’s nothing “attractive” about frozen-faced clones. Disney’s new, madeover Merida has absolutely nothing to offer my kids. I won’t be buying ANY merchandise with this awful, new image.

Reel Girl rates the new Merida ***SSS*** for major stereotyping.

Please Tweet @Disney We want Merida brave, not botoxed. New, madeover Merida is bad for kids #NotBuyingIt



Little LEGO men are harassing me? WTF?

As if LEGO, with its idiotic, dumbed down LEGO for girls, its pet-shops and hot tubs, isn’t offensive enough, now this? A worker calling out, “Hey babe!” Are you kidding me?


Please Tweet: Hey @LEGO_Group, these stickers teach kids that #streetharassment is OK. I’m #NotBuyingIt

(via Miss Representation)