Walmart pulls toddler ‘Naughty Leopard’ costume

YAY for social media, us, and, most importantly, kids this Halloween. One costume down!

In response to concerned parents, Walmart pulled the Naughty Leopard costume for little girls off its shelves. Here’s Walmart’s apology:

“It was never our intention to offend anyone and we apologize to any customers who may have been offended by the name of the costume.”


Nice analysis from Babble:

It seems as if the producers of the product just got lazy and slapped on the “naughty” text out of habit since their factories perhaps also churn out outfits  like the Naughty Nurse,Naughty Traffic Officer, or Naughty Little Red Riding Hood.


It’s a small victory in the scheme of things, but it’s something. Thank you to everyone who Tweets, comments on Facebook, or takes any action, no matter how small, to stop the daily sexualizing of little girls. Keep it up.