I have 2 minutes to write this before I wake up my kids, but I’ve just been looking at all these new girl Legos before I go on air and it’s such a bummer. It makes me so sad. They look exactly like princesses. A girl in a hot tub with a drink? Are you kidding me? A beauty salon? A curvy girl in a convertible? A rock star? These are Legos? We are going so backward. If you have not seen it yet, please look at this ad for Legos from 1981. Here is the link. Ironically, this pic was going all around the internet when the pics of the new absurd toys came out.
And the whole explanation about pink blocks draw girls in to buy the product, when are we going to stop with the the pink??? Don’t give us more pink for God’s sake, give us less! Kids brains are developing, they are growing, getting wired up. What you give your child to play with helps to make her brain grow. Blocks and Lego toys are about imagination and building. I recently went to hear some women architects talk about the new Architect Barbie. They all said, don’t get your daughter Architect Barbie, get her blocks, get her Legos. That was their favorite toy growing up. Parents, this is about you. Please think about your choices this Christmas.
Reel Girl gives Lego Friends its worst rating, a Triple S (SSS) for major stereotyping.