Look what I saw while shopping at Safeway:
See how it works? From Hollywood to Safeway, girls go missing or stereotyped in a massive chain reaction.
As if Halloween wasn’t sexist enough already with its sexy “cute” costumes aggressively marketed to little girls, this season Hollywood delivers not one, but three animated male-centered monster movies. In each one, males are front and center while females get relegated to the sidelines.
I just saw this poster for “Frankenweenie:”
The movie is about a boy and his dog and named for the male protagonist. The male/ female ratio on the movie poster 4:1 (I thought that the smaller, sidelined cat could be female, but after looking up the character, I learned his name is Mr. Whiskers.)
If you’ve been reading Reel Girl, you know I just blogged about all the sexism in “Hotel Transylvania.” Here’s the poster, male/ female ratio 6:2
And a couple weeks ago, I blogged about ParaNorman.
Also named for the male protag (remember, the name of “Rapunzel” had to be switched to “Tangled” because Disney didn’t want a girl’s name in the title.) Male: female ratio 4:1
These repetitive images put females in the minority and on the sidelines. They are reproduced in toys, games, and clothing, and show kids that boys are more important than girls.