YAY! Victory dance! Here’s Disney’s statement:
Disney Store recently received some guest feedback regarding the tagline of a Marvel Avengers adult women’s t-shirt that stated “I Need a Hero”. While the t-shirt was designed to be a witty, playful interpretation of the Super Hero theme, there were some that did not see the humor and felt it could send the wrong message. We decided to remove the t-shirt from DisneyStore.com and Marvel.com, however, we do offer other Marvel t-shirts including ones with the tagline “Girl Power!” which are currently sold out but will again be available this summer.
Thank you, Disney for doing the right thing.
Reel girl readers, thank you for all of your help in getting this story out. Without your action, things like this don’t happen. I’m happy to report that Reel Girl’s post on Disney’s sexist T was linked around the internet including to sites like Miss Representation, the Huffington Post, and Feministing.com. Reel Girl’s post on the T was shared almost 1,000 times.
Now, Disney, about those movies…
it would be better if they simply made the “Be a Hero” T in both boys and girls styles/sizes.
Hi Elizabeth,
YES! that would show they had learned something, if Disney had written, “We will now market ‘Be a hero’ shirts to both genders.”
Margot
Wow that was one of the worse “I’m sorry that I’m not sorry” apologies ever. But at least it got done.
Seriously, we’re a bunch of cranky feminists. But at least the shirt is off the shelves.
Well if the Girl Power shirts are sold out, that should have been their first clue!
And I’m trying to savor the victory here, but the day we have shirts that read ‘boy power!’ we’ll have equality. ‘Girl power’ (like ‘feisty’) is a term for those who don’t have any.