If you’re going to argue that kids aren’t the market for M & Ms’ sexist ads, children are attracted to animation. You can debate whether that’s natural, conditioning, or a mix of both, but anyone who has a child knows her eyes go to cartoon characters like a magnet. That’s why the U.S. government banned Joe Camel.
If a company is going to use cartoon characters to sell products, not to mention a self-described “family brand” whose product is candy, it should take the responsibility not to promote sexism in its advertising. That’s bad for kids. This mom won’t be buying any more M & Ms. I hope you join me.
Please Tweet or go to M &Ms Facebook page #NotBuyingIt