Dear On Demand,
My three daughters and I are flummoxed by On Demand’s menu categories. Under “Kids,” subcategories include: Nickelodeon, Disney Junior, Cartoon Network, on and on. Then, you list: “Girls Rule!”
We were wondering why shows with male protagonists are marketed as mainstream while “Girl’s Rule” is one category out of 20? Girls are 50% of the population, so why the niche programming?
Regardless of the language you use, attributing 5% of shows to the “girl” category doesn’t feel like ruling. Especially not when the list includes shows like “Bratz” which stereotypes and demeans girls, depicting them with a myopic focus on fashion, appearance, and shopping.
A more accurate label for On Demand’s menu would be “Pink Ghetto.” Here’s Webster’s definition:
noun, plural ghet·tos, ghet·toes.
a section of a city, especially a thickly populated slum area, inhabited predominantly by members of an ethnic or other minority group, often as a result of social or economic restrictions, pressures, or hardships
Hmn… I would get it if they were making a distinction between “kids” as in very young children (Nick Jr, Disney Jr, etc.) and girls and boys programming. But apparently they’re not. I don’t know the current lineup of live-action and cartoon programming on the major children’s networks but when I was younger it seemed reasonably balanced to me. Though apparently Disney still skewed so much towards female audiences that they had to come up with Disney XD.