Starting yesterday, PBG asked people who love the 1981 Lego pic to post it on Lego’s FB page and hundreds of people, men and women, are doing it (thousands??) The posts say how much they love Lego and how much they don’t like the new Friends toy.
Here are a few comments:
“LEGO, you make such a fantastic product … when it is marketed to CHILDREN, not to specific genders. CHILDREN like all colors. CHILDREN like to be creative. CHILDREN like to build (and destroy). Not boys, not girls … just KIDS.
You have such an opportunity, right at this moment in time, to be a CHAMPION for childhood … a childhood FREE from gender stereotyping, FREE from limitation … and FULL of IMAGINATION.
Please, please, PLEASE … be a CHAMPION for CHILDHOOD!”
“As a man, I’m in favor of adding breasts to just about anything. However, these new LEGOs are just plain insulting. How many female engineers, programmers and scientists do you think LEGO created? Please make more; not only are their contributions to those industries invaluable, they generally smell better than the rest of us. LEGO is the universal, multi-generational bond that brings all nerds together, keep it that way and leave the BRAT dolls out of my spaceship.”
2. Include girls in your advertising for all LEGOs sets;
3. Include more girl characters in your regular LEGO sets;”