We see that not everyone likes our new ad, and please know that we certainly didn’t mean to offend anyone! Our fans and their voices are at the heart of our new advertising campaign, but we know we don’t always get it right. We’ve removed the image and will share a newer ad with our fans soon!
We apologize that fans have felt like their posts are being deleted and while we never intend to pull anyone’s comments off our wall, we do comply with Facebook guidelines and remove posts that use foul language, have repetitive messaging, those that are considered spam-like (multiple posts from a person within a short period of time) and are menacing to fans and employees.
As I commented on their page, as far as I know, comments made from Butt, seriously did not use foul language, spammed messages or threats (there are screen shots of some deleted comments on the Butt, seriously page.) I am not sure what they mean they never intend to pull anyone’s comments off. But I am happy they listened. Thank you ChapStick.
Read feedback on ChapStick’s apology here.