ChapStick removes ad and apologizes

We see that not everyone likes our new ad, and please know that we certainly didn’t mean to offend anyone! Our fans and their voices are at the heart of our new advertising campaign, but we know we don’t always get it right. We’ve removed the image and will share a newer ad with our fans soon!
We apologize that fans have felt like their posts are being deleted and while we never intend to pull anyone’s comments off our wall, we do comply with Facebook guidelines and remove posts that use foul language, have repetitive messaging, those that are considered spam-like (multiple posts from a person within a short period of time) and are menacing to fans and employees.
As I commented on their page, as far as I know, comments made from Butt, seriously did not use foul language, spammed messages or threats (there are screen shots of some deleted comments on the Butt, seriously page.) I am not sure what they mean they never intend to pull anyone’s comments off. But I am happy they listened. Thank you ChapStick.
Read feedback on ChapStick’s apology here.

6 thoughts on “ChapStick removes ad and apologizes

  1. Pingback: House of Eratosthenes

  2. Constructive criticism: This was one step forward and two steps back.

    I’m pretty sure in this forum I’m going to be outvoted on that. Butt seriously: Imagine yourself as a Chapstick marketing genius, drawing a generous salary for using your creative energies — now, in the wake of this public relations debacle, trying to figure out where your boundaries are. Obviously they don’t want to tick off the feminists. But really, behind closed doors as they try to grapple with this (new, or not) constraint…do you think they’ll have flattering things to say about your campaign? Seems doubtful.

    More like: Any treatment of any demographic group that is anything besides worshipful, save that fire for the gentlemen, their skins are thick enough to handle it. That’s the most likely response, and if it is, you can tell by the detergent and headache reliever advertising of the last 35 years that it wouldn’t be much of a change. Save the joshing & kidding for the guys, they can handle it. Women are too sensitive, brittle, delicate and sour. The bottom line is, this doesn’t really promote substantial perception of women as dignified people; only a cosmetic perception of same.

  3. Reading the comments to the “apology” is interesting. What I came away with is the conclusion that by calling the removed comments “foul, repetitive, and spam-like,” ChapStick reinforced the notion the people concerned about sexism are foul-mouthed, strident (shrill?), unreasonable, and unprincipled in pursuit of their goals. I don’t know if that was their intention, but if so… brilliantly played, ChapStick.

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