Geena Davis tells the Wall Street Journal that when she presented her data to filmmakers about the lack of girls roles in kids films, they listened, were surprised, and promised change.

Davis tells WSJ:

 The whole idea for me was I wanted to take the facts and go back to the people who are creating the media. We go straight to the studios and the producers, the Writers Guild, the Animators Guild, the Casting Directors Guild, and present our research.

The fascinating thing that we found from the beginning was that they were absolutely shocked.

The fact that, in general, all of their movies are so lacking in a female presence is stunning to them. That makes it, obviously, not a conspiracy, not a conscious choice, and leaves them very open to rethinking it and saying, “Now that we know, we’re going to make some changes.”