I’m grateful to you for giving me the term ‘Minority Feisty’, because indeed, there is a girl character (a nerdy, excluded type with a monobrow who plays the witch in a play) in Paranormal who has very few lines, but one of those lines is a feminist piece about the mistreatment of witches throughout history, or something similar.
Plotwise, it’s up to Norman to save the world (or community, at least) from a witch. Which he does.
I haven’t seen “ParaNorman” but from Stace’s description, the female character is classic Minority Feisty. As with Colette in “Ratatouille,” she delivers a feminist line or two. Her place in the narrative allows parents to breathe a sigh of relief and think: OK, this movie is about a boy, there are more males than females in it, but it’s still feminist.
And one more thing about the word “feisty” so often used to describe strong female characters in children’s films. “Feisty” doesn’t imply strong, it implies playing at being strong in a cute way. Think about this: Would you call Superman feisty? How would he feel if you did?
I’ve been avoiding writing this post. I knew that female characters in children’s movies were not faring well in 2012. Not in number and not in stature. But I kept hoping. Hoping that somehow, before January, something would change, a slew of movies were going to appear from nowhere, stats would magically shift.
Yes, we got “Brave” this year. Thank you director Brenda Chapman for making Pixar’s first movie ever with a female protagonist. I’m sorry that you, one of the only women to direct animated movies produced by a major studio, were fired half way through production and replaced with a male director.
But “Brave” is just one movie. The exception proves the rule. It’s December now, and sadly, it’s time for me to admit that once again, in the movies made for children in 2012, girls go missing. In staggering proportions, males are consistently front and center; females are mostly sidelined or not there at all.
If you look at the gender placement in the images on the movie posters below, the meaning of “marginalized” couldn’t be more clear. Remember, these are movie for kids. So when your children go to the movies, they are learning, time and time again, that boys are more important than girls.
For those of you who say there are alternative posters that I didn’t put in Reel Girl’s Gallery, you may find them on Google images, but these are the ones I saw all around San Francisco. Even if you find a poster on Google featuring, say, Tooth, the one female Guardian out of five (a typical gender ratio, by the way) that’s a pretty pathetic argument for her relevance.
For those of you who say the posters below do not reflect the movie, that the movie has a strong female in it, maybe even two, maybe three, you are, most likely, referring to the Minority Feisty. No matter how many Minority Feisty there are in an animated film, they are represented as a minority. The irony is, of course, that females are not a minority, not a special interest, not even a fringe group. Females are, in fact, half of the population. Girls are half of the kid population. Why aren’t they represented that way in movies made for children?
I call the Minority Feisty “Feisty” because that is, invariably, the adjective reviewers use to describe the “strong” female character in an animated film. “Feisty” is diminutive. It is what you call someone who plays at being powerful, not someone who is actually powerful. Would you ever call Superman “feisty?” How would he feel if you did?
The role of the Minority Feisty, like a cheerleader or First Lady, is to help the male star along on his important quest. Children need to see females front and center, as protagonists, as the heroes of their own stories.
Finally, even apart from the movie, these posters– and ads– are their own media. Whether or not your kid goes to the movie, she sees these posters everywhere. The movie poster is one of the reasons that I was so thrilled about “Brave.” Finally, San Francisco was papered with an image a daring girl, an image marketed to kids. Obviously, the biggest impact of a narrative is made when kids get to know the character through the movie and then see that character on clothing, food packaging, and toys.
As you look at these posters, imagine the reverse, the gender ratio and the character placement, switched; the movie’s title reflecting the female star. Would you do a double take? How many of us grown-ups don’t even notice the dominance of male characters anymore? How many of us experience the annihilation of females as totally normal, not to mention adorable and child-appropriate?
There is no good reason for the imaginary world to be sexist. Or is there?
Only 16% of protagonists in movies are female; only 16% of women make it into power positions in almost all professions across America. Children’s movie posters, and of course the movies themselves, are an effective way that we acclimate a new generation to expect and accept a world where females go missing.
Out of the 16 posters for children’s movies in 2012 pictured below, just 4 represent movies starring females: “Mirror, Mirror,” “Brave,” “Secret World of Arietty” and “Big Miracle.” The “Big Miracle” poster diminishes Drew Barrymore pretty effectively. I loved “Arrietty,” as I love every Studio Ghibli film, but was surprised to see the boy so big on the poster.
Another day of driving my three year old daughter to school, another day she gets to see, and point at, a giant animated sexist ad go past her plastered on the side of a bus. Another day that my daughter gets to learn, along with the rest of the kids in America, that boys are more important than girls.
Do you know that in 2012 Hollywood won’t allow females to be in the title of movies for children? Yet, after “ParaNorman” and “Frankenweenie,” we get “Wreck-It Ralph” making three in a row of animated movies named for their male stars? In fantasy world, children are supposed to dream big, let their imaginations go wild, and anything should be possible, unless, of course, you happen to be female.
As if Halloween wasn’t sexist enough already with its sexy “cute” costumes aggressively marketed to little girls, this season Hollywood delivers not one, but three animated male-centered monster movies. In each one, males are front and center while females get relegated to the sidelines.
I just saw this poster for “Frankenweenie:”
The movie is about a boy and his dog and named for the male protagonist. The male/ female ratio on the movie poster 4:1 (I thought that the smaller, sidelined cat could be female, but after looking up the character, I learned his name is Mr. Whiskers.)