Today, we had Lucky Charms for breakfast. Not the healthiest choice, I know, but that’s how it went down. My six year old daughter counted 8 different charms on the back of the box, each with a portrait and storyline. Out of those, just 2 are female. I’m not even talking about Lucky, the leprechaun, I’m talking about the charms.
My daughter read the box to me:
Hourglass is a smarty pants scientist whose inventions don’t always turn out the way he planned. He’s bringing his toolbox to the party.
In the photo above, you can see Hourglass on the left with the hat, a lock of brown hair, and a mustache.
That one she’s pointing to is Shooting Star
a seriously silly dude. He’s bringing juggling balls to the party…even though he doesn’t know how to juggle.
Guess what one of two girls (or as I call them Minority Feisty) is named? Rainbow. She is…
“the most magical charm of all. She wants to add some sparkle to the party with a disco ball.”
Good to know her interior decorating skills are strong. What’s a girl who doesn’t want to add sparkle to her shoes, her dress, her soccer ball? Is she a girl at all?
My husband jokes that cereal boxes are like morning newspapers for kids. My three daughters fight about who gets to put the box in front of their bowl. Those boxes are seriously valuable real estate in kidworld and yet, there is a not a single female mascot on a children’s cereal box. Not a single one. I’ve written about this blatant sexism on Reel Girl for years but it was only when Raj from the hit show “The Big Bang Theory” made the same observation, that the issue got some traction. Things are going to change now, I thought. Raj has taken this issue on.
I was wrong. That episode aired three years ago. More stories keep coming and almost all of them are about males.
Reel Girls posts about sexism and children’s food packaging, girls get stereotyped or go missing: