Dear Disney,

Thanks so much for this feel good video “I Am a Princess.”  It’s so great that you think girls are important. But you know what might be more convincing, and make more of an impact, than a 1:46 minute video on YouTube? If half of the characters in your big budget, animated, major-motion-pictures were female.

Females make up about 16% of characters in animated movies for kids.

Ending your little YouTube video with a quote from Rapunzel about how she never breaks a promise is sweet. But allowing Rapunzel to headline her own movie– instead of switching it “Tangled” because you didn’t want a girl’s name in the title— would’ve been much sweeter. As long as Disney keeps pumping out movies that star males while girls go missing, all the 2 minute YouTube videos in the world aren’t going to be empowering.

I hope the public doesn’t buy this patronizing attempt at PR.