Hey, On Demand: Girls are 50% of kids, why the niche programming?

Dear On Demand,

My three daughters and I are flummoxed by On Demand’s menu categories. Under “Kids,” subcategories include: Nickelodeon, Disney Junior, Cartoon Network, on and on. Then, you list: “Girls Rule!”

We were wondering why shows with male protagonists are marketed as mainstream while “Girl’s Rule” is one category out of 20? Girls are 50% of the population, so why the niche programming?


Regardless of the language you use, attributing 5% of shows to the “girl” category doesn’t feel like ruling. Especially not when the list includes shows like “Bratz” which stereotypes and demeans girls, depicting them with a myopic focus on fashion, appearance, and shopping.


A more accurate label for On Demand’s menu would be “Pink Ghetto.” Here’s Webster’s definition:



noun, plural ghet·tos, ghet·toes.
a section of a city, especially a thickly populated slum area, inhabited predominantly by members of an ethnic or other minority group, often as a result of social or economic restrictions, pressures, or hardships
Please consider the change.
Thank you,
Margot Magowan