Plus-size swimwear company Swimsuits for All set out to prove that “sexy curves go beyond a size four” by shooting its own swimwear calendar, including a picture reenacting this year’s Sports Illustrated swimsuit issue.
Are you kidding me? Do you think I’d be any happier if my 3 daughters saw that picture in the Safeway checkout line instead of this one?
All right, maybe I’d be a smidgen happier that my kids wouldn’t have to see more starving women defined as beautiful, but my goals and expectations are so much higher than what this image from Swimsuits for All represents. I want to see images of women where they are not defined by their sexuality, by whether whomever is looking at them finds them sexy or not, where what they look like in bathing suits is not the be-all end-all, where who thinks they are attractive only matters in a very particular context, like when they are with someone who they love or want to have sex with.
Swimsuits for All is in the business of selling swimsuits. The company has got to sell its product, so posing women in the merchandise that it’s marketing makes sense. I’m not indicting the company, but pretending as if seeing this image all over the internet is liberating is ridiculous. Also, it might be nice to see the women swimming in their suits. What about playing volleyball on the beach? Building awesome sandcastles? Doing something? There could be a shot of a woman or two sunbathing, as long as the “aren’t I sexy” poses were not the dominant, ubiquitous ones.
I’ve written this for a long time, but “fat” women beauty contests don’t represent progress. Women no longer paraded as meat is progress.
Still confused or want to see more images to make this point? Please take a look at Reel Girl’s recent post: Why do men in America feel entitled to women? A gallery of reasons. You’ll see this famous painting by Manet along with contemporary images of dressed men paired with naked women.