This weekend “The Avengers” broke all box office records by grossing $200.3-million in its domestic debut.
By all accounts, I hear this is a great movie, but here is why I’m concerned. The male/ female ratio in this ensemble movie is 6:1.
The problem is that this same gendered ratio shows up in most movies made for kids. Even though The Avengers” is not for kids, the superhero theme is obviously kid friendly. I bet the images of “Avengers” superheroes from the movie will now be replicated in toys, video games, T-shirts, and sippy cups.
Even if these specific stars are not replicated in kidworld, the “successful” Holllywood formula will continue to be. Unless Hollywood actively does something about it, females will continue to be represented as a tiny minority in kids films. That sexism then infiltrates kids toys and then kids imaginary play in a huge viscous circle.
This is Hollywood, people! Fantasy. You can make up anything. Please make half of the characters in movies for kids female.
When you continually have only one female in movies for kids, it’s almost impossible to keep from limiting and stereotyping her. The more females you have, the more story lines you need to come up with, the more creative you must be.
Hollywood, I know “The Avengers” is for adults, but please don’t keep mirroring this male/ female ratio in kids movies. It teaches kids (KIDS!) that boys are more important and get to do more things than girls do. That’s not fair to children and their growing brains.