To anyone who thinks this S & M-M & M is outdated because it’s from a few years back:
Here is Ms. Brown on back cover of the 2012 Sports Illustrated swimsuit issue:
To anyone who thinks that I just have a dirty mind and there’s nothing sexualized about M & Ms for God’s sake, here is how Sports Illustrated promotes the ad on its own Facebook page: Sports Illustrated Swimsuit: “Did you see the sexy Ms. Brown made the cover of the Swimsuit issue again!? Welllll, the back cover; Check her out.”
Keep in mind that Ms. Brown is the new female, that before her debut on TV during this year’s Superbowl, even Time Magazine called the animated M & M characters “male-centric.” Ms. Brown has since been called the feminist M & M (as opposed to the boy-crazy Ms. Green.) Brown wears glasses (that means she’s smart!) and tweets empowering messages about women’s issues.
So why is our token feminist character peeking out the window with kissy-lips waving a towel (implying she’d naked, I guess?) on the back cover of SI, so in full view of any kid whose parents have this magazine at home?
Why does M & Ms have to sexualize its female cartoon characters? Before Ms. Brown, there was only one female out of five; now there are 2 out of 6, and this is what M & Ms does to them? These cartoon characters appear in toys, games, and in full size at CVS and Party City stores.
Why are we allowing these stereotypes to sell sexism to kids in any available blank space? If M & Ms promoted racial stereotypes, there would outrage. Parents, this is not OK.
Please go to M & Ms Facebook page and tell the company to stop sexualizing females. As I posted earlier, the M &Ms marketing strategy is just as sick as using a cartoon camel to sell cigarettes to kids.
Read more about gendering food marketed to kids.
Update: I am getting comments that the M & M pictured above is actually Ms. Green, that green thing she’s waving? It’s her shell which she has stripped off and is waving to show that she’s naked. I have seriously lost my appetite for M & Ms. Gross. Thoughts?