Gendering kids food: M & Ms keep females in minority and in high heels

Until last month, there was just one lone female M & M. The green one.

Then just before the Superbowl Time Magazine reported on the debut of another, bringing the female-male ratio to 1: 3:

“M&Ms already has characters based on the other colors in its candy rainbow (red, yellow, blue, orange and green), but until now the candy has gone largely male-centric. Green has been the lone female. Brown will join her, with high heels in full view.”

I suppose we grateful she’s not Mrs. Brown and that she’s wearing glasses. I hope with those pumps that it’s before Labor day.

4 thoughts on “Gendering kids food: M & Ms keep females in minority and in high heels

  1. and of course they are all white. let’s not forget about how invisibility is multiplied at the intersection of race and gender…

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