That’s the caption for an Elizabeth Arden ad I saw in O Magazine. Here it is:
I know there’s hardly any point in getting pissed off about sexist ads from cosmetic companies, but the mom being “beautiful” gives her daughter something to look forward to?
Are you kidding me?
What really drives me crazy about this fucked up commercial is that we get all pissed off and holier than thou about moms who put their daughters in beauty pageants or shows like “Toddlers and Tiaras.” This ad from Elizabeth Arden in a mainstream magazine sends the exact same message: mothers and daughters are connected by a mutual obsession with beauty, and beauty will lead them both to success and adventure.
The difference between “Toddlers and Tiaras” and this Elizabeth Arden ad? Class. Moms with money may buy expensive cream. Moms with less money may put their kids in beauty pageants. Getting upset by one and not the other is like saying you’re not an alcoholic as long as you drink aged scotch or expensive wine. We owe our children more than this.
Elizabeth Arden, my daughters have more to look forward to than being “beautiful.” Please leave my kids out of your stupid commercial.
If you agree and are offended by this ad, please tell Elizabeth Arden on its Facebook page.