Another social media victory! Thank you to all who spoke out and signed the petition. Here’s to hoping LEGO becomes a leader in inspiring both genders to dream big.
After a month and more than 50,000 petition signatures, an open letter, numerous radio shows, TV segments, blog posts, articles, and even YouTube videos about the company, LEGO has decided to listen to girls! On Sunday, February 5, Michael McNally, Brand Relations Director, sent an email to SPARK Movement. SPARK, a girl-fueled movement to end the sexualization of girls, is a coalition of more than 70 organizations and reaches tens of thousands of girls and those who support their healthy development. LEGO has accepted SPARK’s request for a meeting to discuss how they can go back to offering all LEGO toys to both boys and girls and to respect girls’ hunger and desire to play with toys that challenge them creatively and intellectually.
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