Lego agrees to meeting after 50,000 denounce selling out girls

Another social media victory! Thank you to all who spoke out and signed the petition. Here’s to hoping LEGO becomes a leader in inspiring both genders to dream big.


After a month and more than 50,000 petition signatures, an open letter, numerous radio shows, TV segments, blog posts, articles, and even YouTube videos about the company, LEGO has decided to listen to girls! On Sunday, February 5, Michael McNally, Brand Relations Director, sent an email to SPARK Movement. SPARK, a girl-fueled movement to end the sexualization of girls, is a coalition of more than 70 organizations and reaches tens of thousands of girls and those who support their healthy development. LEGO has accepted SPARK’s request for a meeting to discuss how they can go back to offering all LEGO toys to both boys and girls and to respect girls’ hunger and desire to play with toys that challenge them creatively and intellectually.

Read the rest here.

4 thoughts on “Lego agrees to meeting after 50,000 denounce selling out girls

  1. Congratulations! And thanks from me, my wife, my son and my daughter, who is too young to write anything, and hopefully will never be aware that these issues were discussed. My son will also be grateful if they don’t segregate Legos, so he doesn’t have to go from aisle to aisle to find all the pieces he wants.

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