If you read Reel Girl, you’ve probably noticed my primitive blog address: http://margotmagowan.wordpress.com
A couple years ago, right when I started blogging, a kind reader got me the name “Reel Girl.” I think he was on Web Hero. My ex brother-in-law had gotten me margotmagowan.com maybe ten years ago, he was on Go Daddy. My New Year’s resolution was to transfer the names, sort it all out, and get a professional address for my blog (www. reelgirl.com). So about two weeks ago, my husband started talking to Go Daddy and getting the process rolling for me– three great men helping me out, which is quite nice, but I wasn’t paying much attention. Being the procrastinator that I am, I hadn’t gotten around to finishing the process, but I started seeing Go Daddy in the news for being against SOPA and then for being sexist. Apparently, Go Daddy has been sexist for a long time. Then I watched the Superbowl yesterday and I saw one of the most offensive ads I’ve seen in my life. It was for Go Daddy.
In the ad, Danica Patrick and Jillian Michaels were using a naked model as a billboard (for much of the ad her head is chopped off the screen) writing things on her body like: “Get yours now” and “Get noticed.” They ask: “Who won’t notice a hot model in body paint?” It’s so depressing to see two women objectify a third, especially Danica Patrick who excelled as a Nascar driver, a sport dominated by men. She could be such an inspiring role model for girls and women.
This morning, I went to Go Daddy’s website where there was another horrible ad. Next to a photo of the Pussycat Dolls, the copy reads: “Too hot for TV.” Is this an advertisement for a web hosting company or porn? Two nerdy guys see the Dolls come out at them and wonder if they’re in heaven.Who is this ad for? Obviously, not me. This version of heaven sounds like the Taliban’s.
The Pussycat Doll ad promises that Go Daddy will improve your business with “E-commerce tools and 24/7 customer service” but obviously, Go Daddy couldn’t care less about its female customers. Clearly, to Go Daddy, women are not business owners or bloggers. They’re just objects.
So then I called Go Daddy. I told them I no longer wanted them to host Reel Girl. I told them that their Superbowl ad was offensive and horrible and it treated women not like customers, but like dehumanized them. The woman I spoke with was polite and helpful and said I would get my money back.
I hope all women bloggers and business owners stop using Go Daddy. I hope men do as well. I hope Danica Patrick gets a new job.
Just went to the Go Daddy site to put in the links to this post and the Pussycat Doll ad is no longer on the front page. Could they be listening?