Lots of feedback about the ChapStick story. Here are a couple classics.
“I have to agree, the person who is complaining about this add has to be totally out of her mind or she is jealous of the fact she doesnt look as good. Just more bullshit from some frustrated lesbian who wants to strip away any feminine attributes for some one who looks more like some dog from mars.”
“1.) I think the ad is actually in some way calling to the reader to focus on “maybe it’s up her butt” which is hilarious.
2.) Girls work hard to make their bodies sexy, and in the recent 2 decades, a great deal of effort has been put on the butt. Since girls similar to the one pictured in the ad are the target demographic (segment) for this ad, it’s genius.
3.) If you think this is offensive, then get a life”
Besides hundreds of emails attacking Melissa Spiers, who wrote the post on Reel Girl, or me, the issue goes beyond the ad, which everyone is free to have her own opinion about. Or not. ChapStick wrote publicly it wanted its customers to “be heard” and then deleted their comments; then finally apologized to those customers who “felt like” they were being deleted. See Why Chapstick’s bad PR policy matters.
We actually think the Butt seriously, Chapstick Facebook page is pretty funny. But I guess that’s because we’re the perverts.