I have never been to Farmville or Café World or CityWhatever so I have no idea how they work. But I want to create my own online universe. It will be a museum, no, it will be a whole village: an online world ‘housing’ the vast collection of media messages that are degrading to women. Hey look, a picture of a woman’s ass. Members could live in the various apartments, museums, cafes, stores, theaters, and schools where women are sold, displayed, minimized, belittled, objectified …or are just plain missing. Oh, she lost her Chapstick. And they could do their, whatever they do in online universes – work, farm, drink, eat, chat.
Of course, such a collection could only exist online, because there isn’t a building big enough to hold the real accumulation.
Welcome to the Visitor’s Center! Upstairs is the Liquor Advertisements Wing. I wonder where she lost it? Across the street, the Music Lyrics building. And adjacent to that, the Movies and Television compound.
No, wait. I will organize it according to degradation type instead of media type. On this street we have the planned housing development of “Women Licking Objects.” Whoa! Check out her ass! Over here, the ghost town of “Missing: Significant Roles for Women” (which includes, of course, the government buildings, churches, big business boardrooms, and TV & movie studios.) Gosh, where IS that lost Chapstick? And of course the shopping mall of “Fetishized Female Body Parts.” Yes, my village will reach to the horizon in every direction, a whole city of buildings filled with sexist advertising, music, books, movies and media of every kind.
But why would anyone visit my online world, anyway? Don’t we go online to experience an alternate reality? Chapstick! Woman’s Ass! Have you ever gone through a day without being bombarded with any sexist messages or images? Some of them are right out there, nothing subliminal about them – see exhibits A through Z on the Rap Lyrics floor. Lost. Chapstick. Ass. Others try to be subtle and sneaky (please take the audio tour in the Museum of Advertising). Unfortunately, the use of women’s bodies to sell everything from beer to books has become so pervasive that we almost don’t see it anymore. Hey, I bet I know where the Chapstick is!
So when we see it – what do we do about it? Well, I would encourage you to take Chapstick up on their bold-print offer to “Be Heard at Facebook.com/chapstick” except I’ve tried that: they delete any comments even remotely questioning or critical. Hmmmm. What asses.
Because Chapstick continues to delete our comments, Reel Girl started another FB page Butt seriously, Chapstick. Please visit and be heard.
Read Melissa Spiers’ follow-up to the ChapStick controversy: No Comment! A Commentary on the ChapStick Story